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In an average home, showering is the largest domestic water use after toilets
Showers take up to 25% of your household usage
The average duration of a shower is approximately eight minutes
Ultra-efficiency shower heads have flow rates under 2.0 gallons per minute/7.6 litres per minute
In order for a shower to get a WaterSense stamp, all of it’s modes have to be under 2.0 gallons per minute
Over time since the late 1980’s, people’s attitude towards conserving water has improved

Standard shower heads use 2.5 gallons per minute
The average family could save almost three thousand gallons of water per year by installing water saving shower heads (WaterSense shower heads)
By saving water, you can also save money on energy
If everyone in the U.S. installed a WaterSense showerhead, $2.9 billion could be saved in terms of water utility bills
260 billion gallons of water could also be saved annually

Showers use up the second highest amount of water in a household
There is no significant difference between the shower length of males and females
Most people think they have average shower times
More people shower at night than in the morning
Bus ads and newspapers are the best deemed ways of communication

The Implications Of User Awareness, Attitude, and Behaviour- Even with technological advances of water-using appliances that offer increased efficiency, the user has a major effect on how efficient it really is.
People who live in a smaller household tend to use more water than bigger households because of the incentive to save because there are more people.
Those who have a responsibility to pay for their bills are more conscious in saving water.
Most people in the U.K. think there is a need to save water and practice water saving activities.
58% of people would rather take showers than baths.